the heart behind Pure Criteria.

I started this holistic brand in 2022 during a time when I craved stillness, warmth, and a space that felt truly mine. What began as a personal ritual — blending ingredients to create calm and clarity — quickly grew into a deeper mission: to help others feel more grounded in their own spaces.

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With a background in healthcare and a passion for intentional living, I created Pure Criteria to offer more than just candles & other home products. Each one is hand-poured in small batches using clean ingredients, minimal design, and scent profiles that speak to simplicity, comfort, and luxury.

Whether you’re lighting a candle to wind down after a long day or setting the tone for a fresh start, I hope Pure Criteria becomes a part of your daily rituals — a reminder to slow down and choose peace on purpose.

 

Thank you for being here.
— Amber